legislations that have an impact on marketing activities

hey peoples SAV10090208 here again to give more facts about Diesel and Kelloggs and how the legislations in place have an impact on their business marketing activities. I will be covering the sales of goods act. and will also be telling you people what the role of the ASA and extra detail about it.

ASA

Basically the advertising industry set this up in order to handle complaints  and avoid the imposition of legislation the advertising industry set up the ASA (advertising standards authority) in 1962.
As well as that they set up certain rules basically these rules say that adverts are not allowed to miss lead consumers and require advertisers to have evidence to support any claims they make about their products or responsibilities. They also state that Adverts may not discriminate against a particular race, religion or sexuality and companies that make sale claims must have evidence that the item was previously sold at a higher price, these are all things that the ASA do not regulate.

What is the voluntary code

Voluntary code generally refers to marketing, advertising, promotional, labor or environmental codes of conduct that companies and industries adopt,  to restrict their corporate behavior that the public considers harmful or damaging. Corporations and industries finalize these themselves, without public input, an  example of voluntary codes in action do include alcohol manufacturers' introducing rules which are stricter to keep promotional messages away from young people after public attention was drawn to the problem of binge drinking by youth as well as by stating drink responsibly.

Drink aware campaign
This is people protesting and highlighting the dangers of missuse of alchol through the internet as well as print (papers) adn within communities country wide.
The people who fund drink aware are voluntary giving money to them and are gettting donations from a variety of people such as pub companies, retailers, alchol industry and producers.

http://www.youtube.com/watch?v=M9Xr82ZYzg4


www.news.bbc.co.uk/1/hi/health/7297084.stm

After looking at this aricle and skimming through it for those of you who would like to this  placcement of a new voluntary code will have a large affect on the company Kelloggs, this is generally because it will stop them from advertising on the tele as well as through other forms of media, so in this case they will have to either cut what is in their cereals down by a certain percentage or try and keep customer relationships high as keeping lifetime customers will be alot easier than generating more especially with less forms of advertisement.
This willalso have a large impact on kelloggs as for some of their cereals they use celebrities and cartoons!!!!




www.dailymail.co.uk/femail/article-1373842/Jack-Wills-advert-banned-Top-British-fashion-brand-uses-naked-models-sell-clothes.html

This article on Jack Wills a leading fashionable british company has alot in common with the brand Diesel. Like Jack Wills Diesel try and believe they sell their clothes as part of a lifestyle a lifestyle of which you can feel young again and that you have your youth back.
This article relates to Diesel as Diesel also advertise using racy imagery however through brand video. As well as Diesel, Jack Wills try to grab their target audience of 18-22 year olds by selling their clothes as the ‘hedonistic university lifestyle’. which is the same angle at marketing that Diesel have taken.



I am now going to share the definitons of the following and will then give an example about them;

Sales of goods act

Consumer protection from unfair trading

Consumer Credit

Consumer proteection (distance selling)

Sales of goods act:

This in simple terms means that you must sell your product to what it acctually is, a classic example of this is when you buy a waterproof jacket it clearly states waterproof so you know for certain that when it rains you will remain dry, if you by a jacket which you thought was waterproof and is not it is then seen as your fault and not the shops as you have not gathered the correct information. about the product.

Consumer protection from unfair trading:

These are regulations that were introduced in may 2008, and designed to protect the consumer (you and me) from unfair trading, influence as well as misleading actions. An example of this is for example a trader selling cars displays for sale outside, outside a second hand car has been clocked, so the odomiter shows the car has travelled less miles than it has.

Consumer Credit:

This can defined as money, goods and/or services provided to a customer recieving paymnet. The most comon forms of customer credit consist of things like credit cards sa well as store cards. An example of htis could be going into a store and paying with your credit card.

Consumer Protection Distance Selling:

When you buy goods over the internet, TV, mail order, phone, fax and catalouge shopping you are protected by the consumer protection distance selling. the main features of this are details of the goods or services offered, delivery arangements or payments, suppliers details and your cancellation right. As well as you should have in writing before you buy you should have a cool off period of 7 working days.

An example of this would be purchasing something from QVC and then everything above you recieve and they keep your personal details private.