adverts task 2

Task 2

Today I will be reviewing the website of rivals TNS Global through communication to customers through the retail and shopper section of their website.

TNS Global is effective through their communication with the customers who look at their website. They use videos, images as well as text to contact site visitors they do this to tell you about the business and what they do. The site uses various colours to make the page stand out as well as attract the eye of customers. There is also contact information if you have any inquiries or questions about the website and the company. For the retail and shopper as well as all the other sections they use a blog for readers to find out information. The way they contact through the website is clear and is easy for people to read.

The positives of using this form of communication is you can have customers as well as people who are interested in the business look up what they need to with ease as well as contacting someone if they are having problems with the site. As well as this they can put their point across to users through the use of pictures as well as videos. As well as this they also use links.

However the drawbacks of having this form of communication are only people who know about the store as well as the website will use it. As well as this if people do not have home access to the internet at home they will not be able to access the site. As well as this people who may be new to the website may just find it unorganised and full of too much information.

They could improve the website by giving it a similar layout and not having as much information as they do on it. This could make it easier for people to read as well as navigate.

advertisements

The blog has been set up to help new companies as well as give them an understanding to the ins and out of how marketing a company works by providing examples of two large branded companies Kellogg’s and Diesel the clothing brand.

To advertise my blog I used 3 different ways of communication which are all very good as they stand out and don’t require the reader to read a lot. The forms of communication that I used were a flyer, an e-mail newsletter and a sort 30 second video. These ensure that the message gets across and are short to the point.

All the advertisements that I have created are not long they are short and do not bombard the reader with information that they do not need an example of them is shown on the left and can be seen that they are short and easy to read. I have not bombarded the reader with a lot of information because if it was the reader/watcher would rapidly loose interest and either bin or delete the form of advertisement.

However another way that I could advertise the blog could be the use of other websites such as social network sites like Facebook for example. As well as through the television however that would be expensive.